Roadside: Wall Drug, Wall, South Dakota

High kitsch. There is something about a tacky roadside attraction in the middle of nowhere that is part of what makes America great. You drive out on a road trip to see what beautiful natural formations Earth cooked up and then you take in the constructed dives and palaces of humanity.

I enjoy visiting iconic locations like Mount Rushmore or the Eiffel Tower, but there is nothing quite like a dusty or colorfully gaudy roadside attraction held together by remanents of memory and local gumption.

I’m gonna do a week of roadside attractions and history exploitation, starting with:

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Wall Drug is probably the king of campy tacky tourist delights. Not my favorite, but fun to visit for a “ride” on a jackalope. When you drive west through South Dakota on I-90 you can’t miss the dozens and dozens of billboards that count down your arrival to this giant strip of tourist-oriented stores. I think the exciting anticipation the billboards ramp up is more exciting than the place itself, which is a statement that can probably be applied to most general things in life.

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